Two Simple Ways to Measure the Internet Audience for Your

question 29

Multiple Choice

Two simple ways to measure the Internet audience for your advertising banner are:

• A) reach and frequency.
• B) ad impressions and click rates.
• C) cookies and CPMs.
• D) response rates and viewing time.
• E) viewing frequency and viewing time.

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Definitions:

Liquid Nitrogen

A colorless, odorless, extremely cold liquid used for freezing and preserving biological material, among other uses.

Cryosurgery

A medical procedure that uses extreme cold to destroy abnormal or diseased tissue.

Necrotization

The process of tissue death within the body, where cells in the body die off in a localized area due to disease, injury, or lack of blood supply.

Staple Extractor

A tool designed to remove staples from documents or other materials.