When Taylor Accessed Yahoo!,he Noticed at the Top of His

question 37

Multiple Choice

When Taylor accessed Yahoo!,he noticed at the top of his computer screen an interesting question,"Would you like to know the names of the 100 greatest movies of all times?" When he clicked on the question,he was taken to Spree.com,a site with over 65,000 VHS movies for sale.What did Taylor see at the top of his screen when he was using Yahoo!?

• A) A Web site ad
• B) An interstitial
• C) A banner ad
• D) An Internet classified ad
• E) A sponsored Web page

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Definitions:

Rationalization

The process of replacing traditional, spontaneous, and emotional forms of thought and action with calculated, efficient, and logical ones, often associated with modern industrial societies.

Implementation

The process of putting a decision or plan into effect; executing or enforcing actions.

Consumerism

The theory that an increasing consumption of goods is economically desirable and that an individual's happiness and well-being are strongly dependent on the acquisition of consumer goods.

Postmodern Society

A phase of society characterized by skepticism towards grand narratives and ideologies, embracing pluralism, diversity, and a questioning of universal truths.