According to a National Survey of Dog Owners Conducted by a Brand

question 74

Multiple Choice

According to a national survey of dog owners conducted by a brand of dog litter,23 percent of owners say that their dog has an accident in their home at least once a month."Poop Confessions" was a new campaign from a manufacturer of dog litter.The campaign featured humorous undercover interviews with dogs confessing why they have accidents inside their homes.Viewers were asked to send the interviews to friends who owned dogs.This was an example of:

• A) spam.
• B) a meta ad.
• C) marquee banner advertising.
• D) viral marketing.
• E) an interstitial.

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Definitions:

Social Exchange

A theoretical framework in sociology and psychology that explains how human relationships and interactions are formed based on perceived costs and benefits.

Reciprocity Norm

A social norm that prescribes individuals to respond to others with similar actions to those they have received.

Bystander Effect

The phenomenon where individuals are less likely to offer help to a victim when other people are present.

Withhold Aid

The act of deliberately not providing support, assistance, or resources that could be helpful to someone else.