Two Simple Ways to Measure the Internet Audience for Your

question 29

Multiple Choice

Two simple ways to measure the Internet audience for your advertising banner are:

• A) reach and frequency.
• B) ad impressions and click rates.
• C) cookies and CPMs.
• D) response rates and viewing time.
• E) viewing frequency and viewing time.

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Definitions:

Psychoanalytic Theory

A theory developed by Freud that suggests human behavior is influenced by unconscious motives, desires, and conflicts.

Hypothesis

A proposed explanation for a phenomenon, which can be tested through experimentation or observation.

Social Phenomena

Events, behaviors, or situations that are influenced by or occur within human society.

Tentative Explanation

An initial, provisional theory or hypothesis intended to account for certain observations, subject to further investigation and confirmation.