What Is Sponsorship

question 34

Essay

What is sponsorship?

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Definitions:

Cognitive Dissonance Theory

A concept in social psychology that describes the discomfort felt by an individual who holds contradictory beliefs, ideas, or values.

Attitudes

Psychological tendencies expressed by evaluating a particular entity with some degree of favor or disfavor.

Conflict

A situation or internal state of discord arising from opposing or incompatible forces, desires, or interests.

Effort Justification

A phenomenon in which individuals rationalize the effort they put into a task by increasing their liking for the outcome, even if it's not what they desired.