A Company That Specializes in Pool and Spa Installations Plans

question 4

Multiple Choice

A company that specializes in pool and spa installations plans to buy TV commercial time during a home improvement program on a local TV station.The company has learned the show has a rating of 20,reaches 10,000 people in the primary target audience,and a 30 second spot costs $700.What is the cost per rating point?

• A) $10
• B) $20
• C) $35
• D) $50
• E) $65

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Definitions:

Northwest-Corner Rule

A method used in transportation problems of operations research to find an initial feasible solution by starting from the top-left (northwest) corner of a matrix.

Initial Feasible Solution

The starting point of an algorithm that represents a possible solution to a problem, which meets all the constraints of the problem.

Routes

Paths or courses designated for transportation from one location to another.

Optimal Solution

A solution that represents the best possible outcome, often in terms of efficiency or cost, within a given set of constraints.