The Total Number of Different People Who Listen to a Radio

question 73

Multiple Choice

The total number of different people who listen to a radio station for at least five minutes in a quarter hour within a reported daypart is referred to as its:

• A) total audience participation.
• B) duplicated audience.
• C) AQH persons.
• D) cume persons.
• E) GRP.

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Definitions:

Number of Protons

A fundamental characteristic of an element that defines its identity in the periodic table, equal to the atomic number.

Electron Charge

A fundamental property of the electron indicating the amount of negative electrical charge it carries.

Atom Nucleus

The central core of an atom, containing protons and neutrons, around which electrons orbit.

AC Sinewave

Represents alternating current electricity in a waveform that alternates in a sinusoidal manner, typical of household electrical supply.