The First Step in Preparing a Radio Schedule Is To

question 69

Multiple Choice

The first step in preparing a radio schedule is to:

• A) identify by demographics, stations with the greatest cume of the advertiser's target market.
• B) determine which stations have the cheapest rates.
• C) select the best ROS plan.
• D) gather up several different stations' rate cards for comparison.
• E) set the advertising budget in terms of reach and frequency.

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Definitions:

Ego Analysis

A psychoanalytic approach focusing on the ego's functions and its relationship with the demands of the id, superego, and external world.

Psychodynamic Therapy

A therapeutic approach that emphasizes understanding the influence of the past on present behavior and utilizes the relationship between therapist and client to gain insights.

Personality Disorders

A type of mental disorder characterized by enduring maladaptive patterns of behavior, cognition, and inner experience.

Neurotic Disorders

Psychological disorders characterized by anxiety or fear that is out of proportion to the situation causing it, without a clear physical cause.