Examlex
List four reasons why an advertiser would not want to use radio as an advertising medium.
Perfect Competition
A market structure where many firms sell identical products, entry and exit to the market are easy, and no single firm can influence the market price.
Medium-sized Firms
Companies that occupy the middle ground in terms of annual revenues and employee numbers, larger than small businesses but smaller than large corporations.
Oligopolists
Firms operating in a market structure characterized by a small number of companies that have significant control over market prices and competition.
Monopolistic Competitors
Firms operating in a market structure where many companies sell products that are similar but not identical, allowing for competition on aspects other than just price.
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