A Designated Market Area

question 18

Multiple Choice

A designated market area:

• A) refers to the geographic area in which the local TV station attracts the most viewing.
• B) is the area of greatest impact (AGI)for a television commercial.
• C) consists of all potential advertisers within a region.
• D) is composed of all the target audiences within a 50-mile radius of a television station.
• E) is the positioning designations given to an area by Arbitron.

---

Definitions:

Biculturalism

The coexistence of two distinct cultures in the same individual or society, often promoting the value and benefit of cultural diversity.

Minority Members

Individuals belonging to a group that is smaller in number within a larger community, often experiencing different treatment or conditions.

Senior Positions

High-level roles within an organization that are responsible for major decision-making and strategy.

Gender Subculture

What forms among persons who share gender identities and display common patterns of behaviour.