In Television,gross Rating Points Represent The

question 21

Multiple Choice

In television,gross rating points represent the:

• A) sum of the potential number of viewers from each target audience.
• B) minimum audience share required by a national advertiser on a local station.
• C) total number of viewers of a particular media vehicle within a specific geographic area.
• D) total rating points achieved by a particular media schedule over a specific time period.
• E) targeted rating points achieved by a syndicated program during its first run.

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Definitions:

Infrastructure

Infrastructure represents the fundamental facilities and systems serving a country, city, or area, including transportation, communication, sewage, water, and electric systems.

Import Quotas

Government-imposed limits on the quantity or value of goods that can be imported into a country, used to protect domestic industries from foreign competition.

Developing Nations

Countries with lower levels of industrialization, lower standards of living, and, generally, lower Human Development Index scores than developed countries.

Capital Investment

The funds spent by a business to acquire or upgrade physical assets such as property, industrial buildings, or equipment.