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To determine which programs should be purchased for advertising time,media buyers contact stations' sales representatives,national media rep organizations,or network representatives to get a list of _____ along with prices and estimated ratings.
Q26: In the business-to-business arena,companies use more structured
Q29: In the advertising process,who are the creatives?
Q37: Buses and taxis provide high ad exposure
Q38: The U.S.Marine Corps issued a _ to
Q59: Touch of Beauty hair salon gave each
Q71: To buy radio advertising effectively,the media planner:<br>A)
Q81: According to Rob Jackson,database marketing should start
Q87: In advertising,the sponsor's ad competing with hundreds
Q99: The owner of Second Sighting,a consignment clothing
Q109: The creative strategy document is sometimes referred