Which of the Following Statements About the Use of Radio

question 67

Multiple Choice

Which of the following statements about the use of radio in IMC is true?

• A) Advertisers must remember that radio is a passive medium.
• B) Radio is a poor medium for integrated marketing communications.
• C) Advertisers can use radio to establish an immediate, intimate relationship with customers and other stakeholders.
• D) Advertisers cannot create an identity using radio ads.
• E) Radio fails to offer message consistency which is a primary objective of an IMC campaign.

---

Definitions:

Static Planning Budget

A budget based on a fixed level of activity and does not change in response to variations in the actual level of activity.

Activity Variances

The differences between planned or standard costs of activities and the actual costs incurred, useful for management in budgeting and performance evaluation.

Patient-visits

Refers to the total number of times patients see a healthcare provider or visit a healthcare facility for services.

Planning Budget

A budget prepared for a specific level of activity, often used for planning and coordinating actions.