Which of the Following Are Two Types of Ads Placed

question 95

Multiple Choice

Which of the following are two types of ads placed in the middle of magazine pages and surrounded by editorial matter?

• A) Island halves and gatefolds
• B) Gatefolds and inserts
• C) Quarter-page units and half-page units
• D) Junior units and island halves
• E) Junior units and inserts

---

Definitions:

Marketers

Professionals who specialize in creating and implementing strategies to promote products, services, or brands, aiming to attract and retain customers.

Technology

The application of scientific knowledge for practical purposes, especially in industry.

Customer Value

The perception of what a product or service is worth to a consumer versus the possible alternatives.

Environmental Scan

The process of systematically reviewing external and internal environments to identify trends, threats, and opportunities that could impact an organization's future.