The Newspaper Association of America

question 105

Multiple Choice

The Newspaper Association of America:

• A) determines the classification for each newspaper.
• B) is not involved with media buying.
• C) controls the use of reading notices in national newspapers.
• D) is engaged in simplifying national newspaper ad buys.
• E) controls the discount rate charged to national advertisers.

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Definitions:

Static Planning Budget

A budget based on a fixed level of activity, created at the start of a budgeting period, which does not change with actual levels of activity.

Flexible Budget

A budget engineered to tweak itself in alignment with volume or activity level shifts.

Employee Salaries

Payments made to employees for their services over a fixed period, typically regularly scheduled and in fixed amounts.

Activity Variance

The difference between budgeted activity levels and actual activity levels.