Which of the Following Is NOT a Major Classification of Newspaper

question 39

Multiple Choice

Which of the following is NOT a major classification of newspaper advertising?

• A) Spot advertising
• B) Display advertising
• C) Classified advertising
• D) Public notices
• E) Preprinted inserts

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Definitions:

Industrial Advertising

Advertising targeted at individuals and organizations involved in manufacturing or business operations, rather than the general consumer.

Markup on Selling Price

The amount added to the cost price of goods to cover overhead and profit; the difference between the selling price and the product's cost.

Channel of Distribution

The path or process through which goods and services travel from the producer or provider to the end user or customer.

Wholesaler's Markup

The percentage added to the cost of goods by wholesalers when they sell to retailers, to cover costs and generate profit.