The Owner of a Fabric Store Has Accepted an ROP

question 60

Multiple Choice

The owner of a fabric store has accepted an ROP advertising rate.This means that the retail advertiser:

• A) has no control over where the ad appears in the newspaper.
• B) is testing the pulling rate of two identical size ads with different content for the same product.
• C) will not require the newspaper to rerun the ad if production quality is less than desirable.
• D) will be charged for not fulfilling the contract for frequent or bulk space purchases.
• E) is entitled to a rebate or credit for buying more inches than contracted.

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Definitions:

Compose

The act of creating a written piece, such as an email or a document.

Store

Refers to a physical or online place where goods or services are offered for sale.

Router

A networking device that forwards data packets between computer networks, creating an overlay internetwork.

User Name

An identification used by a person with access to a computer, network, or online service, typically requiring a password.