A Tearsheet Is

question 67

Multiple Choice

A tearsheet is:

• A) another term for an ad pasteup.
• B) a guarantee that the ad will receive ROP positioning.
• C) a perforated, preprinted insert.
• D) a page removed from the actual newspaper on which the ad appeared.
• E) the receipt that the media salesperson gives to the advertiser.

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Definitions:

Standard Error

Standard error measures the accuracy with which a sample distribution represents a population by quantifying the variability of the sample mean.

Population Proportion

The fraction or percentage of a population possessing a particular characteristic.

Sample Size

The number of observations or units chosen from a population to participate in a study.

Standard Error

A statistical term that measures the accuracy with which a sample distribution represents a population by using standard deviation.