Why Is Radio the Least Expensive Electronic Medium on Which

question 85

Multiple Choice

Why is radio the least expensive electronic medium on which to produce an ad?

• A) Local pricing keeps costs low.
• B) The Federal Communications Commission controls the cost of radio commercials.
• C) Radio appeals only to one sense-sound.
• D) Music does not affect the cost of radio commercials.
• E) Talent does not influence the effectiveness of radio commercials.

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The extent of influence that a department or division within an organization has over decisions and resource allocations.

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