Why Is Radio the Least Expensive Electronic Medium on Which

question 85

Multiple Choice

Why is radio the least expensive electronic medium on which to produce an ad?

• A) Local pricing keeps costs low.
• B) The Federal Communications Commission controls the cost of radio commercials.
• C) Radio appeals only to one sense-sound.
• D) Music does not affect the cost of radio commercials.
• E) Talent does not influence the effectiveness of radio commercials.

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Definitions:

Adjusted Trial Balance

A statement that lists all accounts and their balances after adjustments have been made, serving as the basis for preparing financial statements.

Financial Statement Column

A component of financial statements where numeric information is arranged vertically for purposes of analysis, reporting, and decision-making.

Check Mark

A symbol used to indicate agreement, correctness, or selection, typically resembling a tick (✓).

Owner's Equity Statement

A financial document detailing the changes in ownership interest in a company over a period of time.