According to the Principles Guiding How Ads Should Be Laid

question 83

Multiple Choice

According to the principles guiding how ads should be laid out:

• A) all elements in the ad should have equal importance to the final communications.
• B) the ad should appear unbalanced to create eye appeal.
• C) the space within the ad should be broken into asymmetrical units.
• D) a directional pattern should be evident so that readers know in what sequence to read.
• E) the ad should be broken into clear unrelated sections.

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Definitions:

Present Value

Present value refers to the current value of a future amount of money or series of cash flows, calculated using a specific rate of return.

Net Present Value

A calculation used to assess the profitability of an investment, considering the difference between the present value of cash inflows and outflows over a period of time.

Internal Rate of Return

A financial metric used to evaluate the profitability of potential investments, calculated as the discount rate that makes the net present value of all cash flows from a particular project equal to zero.

Net Present Value

An economic metric that evaluates the gap between the present value of cash inflows and outflows across a designated period.