To Write an Effective Copy,a Copywriter Must

question 108

Multiple Choice

To write an effective copy,a copywriter must:

• A) use long, convoluted sentences to maintain interest.
• B) use punctuation whenever possible.
• C) avoid the use of contractions.
• D) use vivid language.
• E) never use personal pronouns.

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Definitions:

Spot Price

The current market price at which a particular asset, such as a commodity or currency, can be bought or sold for immediate delivery.

Profit

The profit achieved when the revenue from a business operation is greater than the expenses, costs, and taxes required for the operation.

Treasury Bond

Debt obligation of the federal government with original maturity between 10 and 30 years.

Liquidate

To convert assets into cash or cash equivalents by selling them on the market.