A Company That Wanted to Use an Emotional Appeal to Consumers

question 38

Multiple Choice

A company that wanted to use an emotional appeal to consumers would most likely use a(n) _____ copy.

• A) narrative
• B) institutional
• C) dialog/monolog
• D) device
• E) slice-of-life

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Definitions:

Peter Lynch

Peter Lynch is a renowned American investor and former fund manager who popularized the investment strategy of "invest in what you know," emphasizing investing in familiar companies.

Abnormal Return

The difference between the actual return of a security and the expected return based on risk and market movement.

Earnings Increase

A rise in the amount of money a company generates from its operations.

Maurice Kendall

A British statistician known for his work in the development of non-parametric statistics, including the Kendall rank correlation coefficient.