GE Uses "Imagination at Work" as Its Slogan

question 10

Multiple Choice

GE uses "Imagination at Work" as its slogan.The McGraw-Hill Companies use the slogan "Keeping the world up to speed." Why do these international companies find it necessary to use slogans?

• A) To prevent ad obfuscation.
• B) To ensure the achievement of the advertiser's marketing objectives.
• C) To create a euphemistic image.
• D) To provide continuity for an ad campaign.
• E) To meet standards established by the organizations.

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Definitions:

Energizer

Substances or activities that increase energy levels, focus, or alertness, often used to overcome fatigue or enhance performance.

Decision

The process of making a choice or finding a solution among several alternatives, often following careful thought and consideration.

Speed Things Up

To cause or hasten a process, action, or series of events, making them occur more quickly than usual.

Support Group

An assembly of individuals who share common experiences or concerns, providing each other with encouragement, comfort, and advice.