According to the Principles Guiding How Ads Should Be Laid

question 83

Multiple Choice

According to the principles guiding how ads should be laid out:

• A) all elements in the ad should have equal importance to the final communications.
• B) the ad should appear unbalanced to create eye appeal.
• C) the space within the ad should be broken into asymmetrical units.
• D) a directional pattern should be evident so that readers know in what sequence to read.
• E) the ad should be broken into clear unrelated sections.

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Definitions:

Social Learning Theorists

Experts who study and explain how people learn behaviors, attitudes, and expectations through their interactions and observations in a social context.

Vicarious Learning

Learning that occurs by observing the behaviors of others and the outcomes of those behaviors, without experiencing them directly.

Operant Conditioning

A learning process where behaviors are influenced by consequences, including rewards and punishments.

Voluntary Behaviors

Actions that are performed intentionally, under an individual's control, as opposed to automatic or reflexive actions.