When Crate and Barrel Began Carrying a Line of Cookware

question 73

Multiple Choice

When Crate and Barrel began carrying a line of cookware created specifically for the retailer by well-known designer Michael Graves,its ads used the following _____ headline: "Can a great designer make a great cook?"

• A) informative
• B) question
• C) command
• D) imperative
• E) benefit

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Definitions:

Cognitive

Relates to the processes of the mind involved in learning, thinking, reasoning, and understanding.

Affective

Pertains to emotions or feelings often used in the context of consumer reactions to products or brands.

Behavioral

Relating to or concerned with the actions or activities of organisms in response to external or internal stimuli.

Limited Problem Solving

A consumer decision-making process used for purchases that require a moderate amount of effort and time for information gathering and deliberation.