Which of the Following Statements About Developing a Copy for Radio

question 78

Multiple Choice

Which of the following statements about developing a copy for radio advertising is true?

• A) The radio scripts given to the announcers do not contain information about any sound effects that might be used in the ad.
• B) The copy used in radio scripts must never be intrusive.
• C) One of the most challenging aspects of writing for broadcast media is making the script fit the time slot.
• D) The primary determinant of whether an individual actually listens to radio copy is the time of day the ad is run.
• E) One of the most challenging aspects of writing for comic commercials for broadcast media is making every word count without being outrageous.

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Definitions:

Shared Values

Fundamental beliefs or ethics held in common by members of a group, organization, or society that influence behavior and decision-making.

Semiotic Analysis

The study of signs and symbols, their use and interpretation.

Advertising Content

Materials and messages created to inform, persuade, or remind consumers about a product, service, or brand.

News Content

Information and stories that are reported in various media formats, including newspapers, television, and digital platforms.