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The difference between a big idea and a strategy is that a big idea describes the direction the message should take while a strategy gives it life.
Tautomers
Isomers of organic compounds that readily interconvert, typically differing by the placement of a proton and the double bond.
Enol Tautomer
A form of tautomerism where a hydrogen atom shifts position, leading to a double bond and an alcohol group.
1-phenyl-2-octanone
An organic compound featuring a phenyl group attached to the first carbon of an octanone, a molecule with eight carbon atoms and a ketone functional group at the second position.
Acid-catalyzed Enolization
A chemical reaction where an acid catalyst promotes the conversion of a carbonyl compound to its enol form, involving the relocation of a proton.
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