Truly Great Ads Do Have Certain Characteristics in Common

question 97

Multiple Choice

Truly great ads do have certain characteristics in common.These dimensions of greatness are:

• A) metaphors and similes.
• B) audience resonance and strategic relevance.
• C) the ability to break through perceptual barriers and complete information.
• D) the informational and transformational dimensions.
• E) possible exposures and gross impressions.

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Definitions:

Group Therapy

Form of therapy or treatment during which a small group of clients with similar concerns meet together with a therapist to address their issues.

Social Support

The assistance and comfort provided by others that can help individuals cope with stress, challenges, and daily life.

Behavior Modification

The use of learning techniques to modify or change undesirable behavior and increase desirable behavior.

Undesirable Behavior

Actions or reactions that are deemed inappropriate or unacceptable based on societal or personal standards.