At the Creation of the Ad Campaign Designed to Show

question 67

Multiple Choice

At the creation of the ad campaign designed to show the strength of the new Glad Forceflex garbage ads,the ad copywriter and art director met and wrote down as many possible creative ideas for an ad as they could think of.No criticism of any idea was allowed during the session even when the art director suggested showing a Glad garbage bag as an unbreakable pi-ata.The creatives were engaged in:

• A) idea swiping.
• B) information gathering.
• C) brainstorming.
• D) research.
• E) fostering.

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Definitions:

Historical Context

The background, culture, and circumstances that form the setting for events, statements, or ideas, and in terms of which they can be fully understood.

Multidimensional

Having or involving several dimensions or aspects.

Resource Allocations

The process of distributing resources among various projects or departments within an organization.

Multidirectional

Characterizes something capable of moving or extending in multiple directions; can also refer to diverse thought processes or changes.