In the Creative Process,the Big Idea

question 105

Multiple Choice

In the creative process,the big idea:

• A) is defined as a bold, creative initiative.
• B) joins the product benefit with the consumer desire in a recognizable, familiar way.
• C) allows the reader or the audience to stop, look, and listen if they want to.
• D) is almost never expressed through a combination of art and copy.
• E) describes the direction the message should take.

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Definitions:

Big Meal

A substantial or sizeable meal that typically includes multiple courses or a large quantity of food, often consumed during special occasions or celebrations.

Serving Size

The standardized amount of food that helps inform nutritional content, often used in dietary guidelines and food labeling.

BMI

Body Mass Index, a measure used to classify individuals based on their body weight adjusted for their height, indicating whether they have a healthy weight, underweight, overweight, or obesity.

Obese

A medical condition characterized by excessive body fat that presents a risk to health, often defined as a Body Mass Index (BMI) of 30 or higher.