When Designing the New Ad Campaign for Glad Forceflex Garbage

question 95

Multiple Choice

When designing the new ad campaign for Glad Forceflex garbage bags,one of the creatives asked,"What if we showed how strong the material in the bags is by showing it catching a charging rhinoceros?" Which of the following techniques for manipulating and transforming ideas was used in this example?

• A) Compare
• B) Block
• C) Reverse
• D) Connect
• E) Eliminate

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Definitions:

Feeding

The act of supplying food to oneself or others, including the procurement, preparation, and intake of nutrition.

Eating Disorder

A mental disorder characterized by abnormal eating habits that negatively affect a person's physical or mental health.

Wrestler

An athlete who participates in wrestling, a sport involving grappling techniques, throws, and holds to overcome an opponent.

Anorexia Nervosa

A condition marked by extreme fear of weight gain and a warped perception of one’s body, resulting in deliberate starvation.