Who Is Ultimately Responsible for the Final Form the Ad

question 74

Multiple Choice

Who is ultimately responsible for the final form the ad takes?

• A) The traffic manager
• B) The creative director
• C) The media planner
• D) The account planner
• E) The account executive

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Definitions:

Social Loafing

A scenario where members of a team contribute less effort to reach a target than they would if working individually.

Task Attractiveness

The degree to which an individual is drawn to or motivated by a specific task, often influenced by the nature of the task itself and the individual's personal interests.

Normative Discontinuities

Breaks or interruptions in the normative expectations or behaviors within a society or group.

Symbolic Initiation Rites

Ceremonies or rituals marking the admission of an individual into a new role, status, or community, often containing symbolic elements indicating transformation.