At the Creation of the Ad Campaign Designed to Show

question 67

Multiple Choice

At the creation of the ad campaign designed to show the strength of the new Glad Forceflex garbage ads,the ad copywriter and art director met and wrote down as many possible creative ideas for an ad as they could think of.No criticism of any idea was allowed during the session even when the art director suggested showing a Glad garbage bag as an unbreakable pi-ata.The creatives were engaged in:

• A) idea swiping.
• B) information gathering.
• C) brainstorming.
• D) research.
• E) fostering.

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Definitions:

Biological Rhythm

Natural cycles in physiological processes or behaviors that align with environmental cues, like day-night cycles or seasonal changes.

Hunger

The physical sensation or condition that indicates the need to consume food for energy.

Lucid

Clear, easily understood, or mentally sound; often used in the context of conscious awareness.

Latent Content

The hidden psychological meaning behind the manifest content (explicit storyline) of dreams, as per Freudian theory.