In the Creative Process,the Big Idea

question 105

Multiple Choice

In the creative process,the big idea:

• A) is defined as a bold, creative initiative.
• B) joins the product benefit with the consumer desire in a recognizable, familiar way.
• C) allows the reader or the audience to stop, look, and listen if they want to.
• D) is almost never expressed through a combination of art and copy.
• E) describes the direction the message should take.

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Definitions:

Racing Heart Rate

A rapid heartbeat, often exceeding the normal range for adults, which can be caused by physical exertion, stress, anxiety, or medical conditions.

General Anxiety Disorder

A mental health disorder characterized by persistent and excessive worry about various aspects of daily life, not linked to any specific cause.

Disruptive Sleep

Interruptions in the normal sleep cycle that can negatively affect health and well-being.

Diagnosed Depression

A medical condition characterized by pervasive feelings of sadness, hopelessness, and a lack of interest or pleasure in activities, diagnosed by a healthcare professional.