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What Are the Four Elements of an Advertising Strategy

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What are the four elements of an advertising strategy?


Definitions:

Strategic Contingencies

Critical factors affecting organizational effectiveness that are controlled by a key subunit.

Organizational Effectiveness

The degree to which an organization achieves its goals and objectives efficiently and effectively.

Subunit Power

The degree of power held by various organizational subunits, such as departments.

Contracted Out

The process of hiring external organizations or individuals to perform services or tasks rather than using in-house resources.

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