In Terms of the Source Dimension of Advertising,the Copy Writer

question 81

Multiple Choice

In terms of the source dimension of advertising,the copy writer and the art director are categorized as:

• A) receivers.
• B) authors.
• C) implied consumers.
• D) sponsors.
• E) personae.

---

Definitions:

Functionally Autonomous

The concept that certain behaviors or processes, once developed, become independent of their original motives or causes.

Free Will

The ability to choose, think, and act voluntarily without being constrained by external circumstances or forces.

Determinism

The philosophical concept that all events, including moral choices, are completely determined by previously existing causes.

Fatalistic Stance

A belief system where events are predetermined by fate, leading to acceptance of all outcomes as inevitable, regardless of one's own actions or efforts.