Examlex
A real or an imaginary character,within the text of the ad,who lends some voice or tone to the ad is referred to as persona.
Taboos
Are the strongest norms. When someone violates a taboo, it causes revulsion in the community and punishment is severe.
Beliefs
Are cultural statements that define what community members consider real.
Norms
Socially accepted rules or standards that govern behavior within a group or society, shaping expectations and interactions.
Values
are ideas about what is good and bad, right and wrong.
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