In Advertising,the Source Dimension Includes

question 25

Multiple Choice

In advertising,the source dimension includes:

• A) the sponsor, the author, and the persona.
• B) the headline, the body copy, and the closing.
• C) the implied, sponsorial, and actual decoders.
• D) autobiography, narrative, and drama values assigned to the message.
• E) the biography, the epic and the invective.

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Definitions:

Actual Malice

A condition that exists when a person makes a statement with either knowledge of its falsity or reckless disregard for the truth. In a defamation suit, a statement made about a public figure normally must be made with actual malice for liability to be incurred.

Defamation

The act of damaging the reputation of a person or a group through false statements, either spoken (slander) or written (libel).

Public Figure

An individual in the public limelight. Public figures include government officials and politicians, movie stars, well-known businesspersons, and generally anybody who becomes known to the public because of his or her position or activities.

Publication of False Information

The dissemination of false or misleading information to the public, particularly when damaging to an individual's reputation or well-being.