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List the Two Operating Arms of the National Advertising Review

question 29

Essay

List the two operating arms of the National Advertising Review Council and briefly explain the function of each.


Definitions:

Variable-ratio

A schedule of reinforcement where a response is rewarded after an unpredictable number of responses, commonly used in behavior modification techniques.

Fixed-ratio

A schedule of reinforcement where a response is rewarded only after a specified number of responses, commonly used in behavior analysis.

Positive Reinforcement

In behaviorism, a method of increasing the likelihood of a behavior by following it with a desirable event or outcome.

Negative Reinforcement

A method in behavior psychology that strengthens a behavior by removing an unpleasant stimulus when the behavior occurs.

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