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The Valence Number Is the

question 14

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The valence number is the


Definitions:

Product Attributes

The characteristics, features, and qualities that define a specific product.

Interactive Marketing

A type of marketing where brands engage in a two-way communication with consumers, typically through digital platforms, to create a more personalized and engaging experience.

Media Richness

The ability of information transmission channels to effectively convey complex messages.

Real-time Transactions

Financial or other transactions that are completed instantly at the moment they are initiated, without any delay.

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