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The valence number is the
Product Attributes
The characteristics, features, and qualities that define a specific product.
Interactive Marketing
A type of marketing where brands engage in a two-way communication with consumers, typically through digital platforms, to create a more personalized and engaging experience.
Media Richness
The ability of information transmission channels to effectively convey complex messages.
Real-time Transactions
Financial or other transactions that are completed instantly at the moment they are initiated, without any delay.
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