Examlex
Social networking footprint is which of the following types of KPI?
Credibility
The quality or attribute of being believable or worthy of trust based on one's reliability, expertise, and honesty.
Trustworthiness
The ability to be relied on as honest or truthful.
Inoculation Theory
A psychological theory suggesting that exposure to weakened forms of an argument increases later resistance to that argument, similar to how exposure to a virus can create immunity.
Cognitive Dissonance
The psychological discomfort experienced when holding two or more conflicting beliefs, values, or attitudes simultaneously.
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