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Prescriptive Analytics Identifies a Course of Action for the Auditor

question 17

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Prescriptive analytics identifies a course of action for the auditor to take based on the actions taken in similar situations in the past.


Definitions:

Business Proposition Benefit

The advantage or value that a business proposal offers to a potential buyer or investor.

Trial Closings

Sales techniques used to gauge a potential buyer's readiness to complete a purchase by asking hypothetical or suggestive closing questions.

Sales Presentation

A formal talk or demonstration aimed at persuading an audience to purchase a product or service.

FAB

Stands for Features, Advantages, and Benefits; a sales approach focusing on presenting the features of a product, its advantages over competition, and the benefits it provides to the consumer.

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