Media Richness Refers To

question 31

Multiple Choice

Media richness refers to:

• A)total profits of newspapers,television networks and radio broadcasting companies within a society.
• B)the data-carrying capacity of a communication medium.
• C)the financial and emotional cost of transmitting a message from one person to another person within the same organization.
• D)the extent to which a message is conveyed through information technology rather than human interaction.
• E)none of these.

---

Definitions:

Diversifiable Risk

The risk associated with individual investments that can be reduced through diversification by investing in a variety of assets.

Unique Risk

Risk that is specific to a single asset or to a small group of assets, also known as unsystematic risk.

Unique Risk

Also known as unsystematic risk, it refers to the risk associated with a specific company or industry.

Diversifiable Risk

The portion of an investment's risk that can be reduced or eliminated through the practice of diversifying one's investment portfolio across various assets.