The Marketing Director of a National Car Parts Retail Company

question 81

Essay

The Marketing Director of a national car parts retail company wants to keep the 20 district managers across the country informed about marketing initiatives and experiences within the company.This information ranges from technical marketing strategies to simple stories about successful marketing experiences within the company.One or two pieces of information are communicated each week and the Marketing Director wants to communicate this information as quickly and cost-efficiently as possible.If you had to choose just one specific medium and form of communication within that medium,which would you choose? Justify your choice.You may assume that this company can communicate with district managers in any way currently available to organizations in your country.

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Definitions:

Bad-News Message

A communication method used to convey unfortunate or unfavorable information in a tactful and sensitive manner.

Buffer

A protective barrier or amount of leeway that allows for the absorption of shocks, errors, or unforeseen circumstances in various contexts.

Identifies

The action of recognizing and naming someone or something as being a particular person or thing.

Third Person

A point of view in writing or storytelling where the narrator refers to all characters with third-person pronouns such as "he," "she," "it," or "they."