You Work at an Advertising Firm Where a Senior Executive

question 98

Essay

You work at an advertising firm where a senior executive has suggested that advertising staff should rely more on email to communicate with clients rather than frequently visiting them in person.The executive has even suggested that this proposal might increase creativity because clients could communicate their ideas to staff members more often than through personal visits.The reason for this recommendation is that it is expensive and time-consuming to visit clients.Discuss the advantages and disadvantages of this idea (using email rather than personal visits to interact with clients).Be sure that your answer considers emotional contagion,media richness and other factors related to these two communication channels.

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Definitions:

Marginal Cost

The extra expense associated with manufacturing an additional unit of a product or service.

Total Variable Costs

The sum of all costs that vary directly with the level of output produced.

Earrings

Jewelry designed to be worn on the ears, available in various styles and materials.

Variable Input

An input whose quantity varies with production levels, affecting cost and output.