Rather Than Relying on Design Engineers Alone to Design New

question 89

Essay

Rather than relying on design engineers alone to design new products, the CEO of Quokka Resources wants to form teams of people from several departments to develop more creative products. These teams will consist of design engineers, manufacturing engineers, marketing staff and purchasing staff. Quokka's CEO believes that these teams will develop more creative products than design engineers did when working alone. Identify three potential constraints that might interfere with the CEO's expected benefits of team-based decision making and creativity.

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Definitions:

Expressive Aphasia

A neurological disorder characterized by the impaired ability to produce language (spoken or written) despite being able to understand it, typically resulting from brain damage.

Receptive Aphasia

A neurological condition characterized by difficulties in understanding spoken or written language, despite intact sensory function.

Written Language

A system of symbols and signs used to convey complex messages and ideas through the physical medium of writing.

Kintsch And Keenan

Researchers known for their work on text comprehension and the construction-integration model of textual understanding.