Which of These Statements About Creativity Is TRUE

question 79

Multiple Choice

Which of these statements about creativity is TRUE?

• A)Creativity is found in only 15 per cent of the adult population in Canada.
• B)Creative people have no knowledge of the fundamental issues on that decision problem.
• C)Creativity is strongest when employees have formed strong mental models.
• D)Creative people have a strong need for social approval.
• E)Creative people possess sufficient knowledge and experience on the subject.

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Definitions:

Stimulus Generalization

The psychological principle that occurs when a response to a specific stimulus is elicited by similar stimuli, applied in marketing to create a familiar response through similar branding.

Stimulus Generalization

A phenomenon in psychology and marketing where a response to a specific stimulus is elicited by similar stimuli, used in branding and advertising.

Tylenol Cold & Flu

is a medication brand designed to relieve symptoms associated with the cold and flu, such as fever, aches, and congestion.

Stimulus Discrimination

The process by which individuals learn to differentiate among similar stimuli and respond appropriately to each.