Examlex
Dark-side workplace behaviours are collectively known as counterfeit citizenship work behaviours (CWBs).
Image
The perception or representation of a brand, product, or entity in the minds of the public.
Advocacy Advertisement
An advertising approach that promotes a company's position on a social, environmental, or political issue, aiming to influence public opinion or policy.
Company's Position
The place a company occupies in the marketplace in relation to its competitors.
Institutional Advertising
A form of advertising aimed at creating a favorable image for a company or organization rather than promoting individual products or services.
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