One of the Defining Characteristics of a Matrix Organizational Structure

question 38

Multiple Choice

One of the defining characteristics of a matrix organizational structure is that it:

• A)overlays two organizational structures in order to leverage the benefits of both types of structure.
• B)has a narrow span of control and high degree of formalization and centralization.
• C)is the only structure that organizes employees around specific knowledge or other resources.
• D)uses self-directed work teams rather than individuals as the basic building block of organizations.
• E)is an alliance of several organizations for the purpose of creating a product or serving a client.

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Definitions:

Brand Ambiguity

The uncertainty or confusion that consumers experience due to unclear brand messages or inconsistent brand image, which can affect brand perception negatively.

Brand Loyalty

The tendency of consumers to continuously purchase one brand's products over another's due to satisfaction with the brand.

Positioning

The process of establishing a brand or product in the mind of customers relative to competitors’ offerings.

Mental Image

A representation of sensory experiences created in the mind, not immediately present to the senses.